Our Story
Why we do what we do?
“...That has been a huge challenge. But now it's it's a way of my life.
With that level of patience and with that eye for detail, well, people can expect not only the best gear on the market, but gear that has been developed over the past two years with improving it to that best level at every step of the way.
They will be able to feel that with every pedal push and every stride on the run, every time.”
Harry Broad - Founder & CEO
Comfort doesn't come at a cost.
The Throne Story.
Throne is the embodiment of an idea. The idea is simple yet profound.
We want to be Australia’s leading Triathlon Apparel manufacturer, with Australian athletes wearing the crown at the Olympics.
We aim to be the one stop shop for all things Triathlon whether it be training for the individual legs or searching for cutting edge gear for competition.
We aim to have you covered.
Through this journey we are aligning ourselves with talented athletes who will help drive our idea forward. Providing elite feedback for product innovation & design.
We are hungry for success & excited to improve.
Striving every day to change the standards in endurence sport.
Slideshow
Raised by the fire.
United by the crown.
Want to be part of something great? Reach out to us and lets start a conversaiton.
Get in touch
We'd love to hear from you