Our Story

Why we do what we do?

New arrivals

Take a look behind the scenes of our latest product launch.

Discover the collection

New arrivals

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Bestsellers

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Collection One
Collection Two
Collection Three

Throne

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.

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We make things that work better and last longer.

Slideshow

New arrivals

Introducing our latest products, made especially for the season. Shop your favorites before they're gone!

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Bestsellers

Discover the bestsellers that have captured the hearts of our customers with their perfect blend of functionality and style.

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Featured collection

Discover our curated collection featuring hand-picked favorites that blend style and quality.

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THRONE athlete training
Explore

The Training Room.

Stories, sessions and the people building the sport. The hours no one sees—and the athletes doing the work.

Where to start

Everything beyond the product.

01

Athletes

The riders, runners and triathletes racing in THRONE.

Meet the roster
03

Community

Group rides, clubs and the people around them.

Our story
04

Custom Studios

Club and team kit without the administration burden.

Start a project
06

Size guide

Fit notes and measurements for every range.

Find your fit
From the Journal

Latest stories.

Welcome to THRONE Sportswear

Welcome to THRONE Sportswear

Why we started, what we are building and who it is for.

Foundation cycling collection

Inside the Foundation collection

Every fabric, seam and fit decision behind the cycling range.

Richelle Hill

Richelle Hill: world champion at home

The U23 world title, won in Wollongong.

Cycling temperature guide

What to wear cycling in Australia

A temperature-by-temperature guide.

Cycling kit care

How to care for your cycling kit

Washing, drying and storing kit so it lasts.